Photography is a way for me to describe a story, message, feeling or experience. It is an art form in which design and technology come together. The same goes for fashion. For me, a fashion shoot is all about merging these two art forms to create impressive artistic fashion photos. It’s a close and careful collaboration between fashion designer, model, make-up artist and myself as a fashion photographer. I love the challenge of creating something together that is wonderful to look at and at the same time describes a story, message, feeling or experience, spot on. Fashion photos that are unique and make a statement. That are fascinating and inspiring at the same time.
Most importantly, I don’t work alone as a fashion photographer. I always work in a team. It's a project. Communication and the willingness to understand each other are, in my perspective, key to achieve an excellent result. This applies during the shoot, but also during preparation and post-processing of the photos. I prefer to do the post-processing (in part) together with the fashion designer, model, make-up artist or stylist. This enables us to understand each other even better. Our visions, wishes and expectations. Short communication cycles are priceless. And eventually work towards an even better end result. And of course we always agree on how and when which photos will be published.
A fashion shoots can be done almost everywhere. On the catwalk of course. But this is more of a registration of an event for me instead of an artistic interpretation and capturing of a fashion design or vision. It can also be done outside. In a city, park or an abandoned factory. My photo studio in The Hague is often the ideal location. Warm, dry, ideal light and equipped with many comforts. Every location has its pros and cons. The art is to bring together the charms and challenges of the location, fashion design and the statement we want to make. Fashion photography in Amsterdam is always extra special. Great atmosphere and professionals. A good preparation is of course very important. But that doesn't change the fact that some shoots will evolve in a way we had not foreseen. For instance, the weather can be a last minute factor that influences the course of the shoot. Or we have a sudden spark of brilliance that alters our vision of the shoot. There should always be room for spontaneous ideas and insights in an artistic and creative process.
For certain designs black and white photos (B&W photos)can work out excellent. Black and white photography might not be the first thing that comes to mind when it comes to fashion. But for some particularly aspects of a design it be just the thing needed to really make the entire design stand out. The trick is to know when B&W works for a design and when it doesn't.
I am proud of my work. And I like to present my portfolio in a professional manner. It's the centre piece of my promotion. Not just on this website or social media but also at exhibitions, fairs and competitions. If you allow me to use the fashion photos for promotional and marketing purposes, you will receive your personal and professional Forever Images Photo App (FIApp) in return as a favor. Perfect to show and share your most beautiful and impressive portfolio photos with your professional network. In a polite and professional way that is inviting instead of obtrusive.
As a fashion photographer I like to ask for feedback. During the shoot and post-processing and when I have delivered the final result. It is important for me to know how the images complement and correspond with what the fashion designer, model, makeup artist or stylist had in mind. And of course how they experienced the shoot and collaboration. I learn from feedback and find it important to continue to develop. It is also valuable for me to receive reviews, recommendations and reactions to use on this website and social media. This allows others to get a good impression of who I am, what it is like to work with me and how my photos are appreciated. Feel free to read through them.
Are you a fashion designer, model, make-up artist, MUA, MUAH or stylist? Are you working on an interesting fashion project? Would you like to do a shoot on TFP basis (Time for Print / Time for Portfolio)? Please feel free to contact me so we can discuss the possibilities. I love to meet new people. Professionals and starters in the field of fashion and modeling. And if you want to show some of your work, please do! I’d love that!